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medical jargon

3 Reasons Medical Jargon Hurts Your Healthcare Blog

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When many healthcare professionals create an attractive website with informative medical content, they often want to let their audience know that they are experts in their field with their healthcare blog. Unfortunately, this often comes with burdensome language that can bog down your typical patient and even push them away from your practice. 

Medical Jargon Can Be Confusing

While you already know the complicated terms associated with the diseases or medical conditions you work with, your patients don’t. Unfortunately, many people may not understand the meaning of specific references, either unnecessarily scare patients.

We recommend that when healthcare practices create their content that they keep it simple. Your content does not have to be the complete authority on a topic but should allow a patient to understand why they need to enlist a professional’s help. 

A Complex Healthcare Blog Reduce Readership

You only have a few seconds to hook your reader and get them to read through the entire document. Additionally, if they find that your content is too complex, they’ll give up and click on your competitor’s page to try to get their answer. Keep your writing at an appropriate level for people of ages to understand. The reading level can be even more important, depending on your patient demographic. 

Healthcare Jargon is Not SEO Friendly

When you write your healthcare blog, it should be doing double duty. You want each piece of content to be informative and help demonstrate your commitment and authority in your field. You also want to ensure that your content is showing up in search engines and getting your website to rank higher than your competitors. 

Using common terminology that your patients are looking for has a higher potential to bring in new patients. You should be using terms that are generally known. The word “Liver” is searched for almost a million times per month. In contrast, “acute glomerulonephritis” yields less than 5,000 searches per month. 

Creating the Perfect Healthcare Blog

Writing the best blogs that help educate your audience and get more patients into your practice is a delicate art. Maybe you’ve seen that content is the most cost-effective method to increase website traffic as a long-term strategy. Creating great healthcare content isn’t an easy task, so you shouldn’t trust a general writer. Instead, consider Medical Content Solutions. We specialize in healthcare and medical writing so that you get engaging, accurate, and effective content for your website. Get started with us today!

Why You Should Hire a Niche Health Writer

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Many healthcare companies struggle to produce enough content on their websites to generate organic search results. Several factors play in developing effective healthcare content that allows you to rank in search engines. A number of these factors are continually changing and take routine training and continuing education to understand. While many healthcare professionals know that they need to bring in outside help, they can often opt to cut corners or go with the first freelance writer they find. However, hiring a health writer specifically niched to medical content is your best play for content that connects and works! 

A Health Writer as a Specialist

Your content isn’t just a general issue. Every professional in the healthcare industry knows that you shouldn’t trust your health to the advice of just anybody off the street. If you have a specific issue, you need to work with somebody that understands your needs. Health writers provide great health content that is pertinent to your topic. They must know about the issues that they cover. You don’t want to have your patients getting inaccurate information from your website. That has the potential to damage the trust you’ve built in your community and damage your reputation. 

Why Generalized Writers Don’t Cut It

While many great general writers are out there, the likelihood that you’ll get a writer who understands your business’s needs is low. Additionally, while general writers may be good at writing about general topics, you need a team that provides excellent healthcare content for your clients. General writers do not have the background in the medical and healthcare industries that specialized healthcare content writers have. That means that complex topics might be misconstrued. Additionally, suppose you’re paying your writers at an hourly rate. In that case, a general writer will require more time to adequately complete the appropriate research and convert that into an understandable document for your audience. 

Why Medical Content Is Special

Some factors mean that you need a medical writer to help with your website content. One of the most significant issues is that your needs are different from a lot of other markets. Healthcare providers typically don’t need to have pages that rank nationally. That means that your writer has to understand how to write your content for your unique audience strategically. 

Additionally, niched writers will have an in-depth understanding of topics that are relevant to your business. Bringing on a niche writer may also help you develop your content strategy in a meaningful way. They may even be able to suggest topics because of their experience. 

Contact Us Today

Bringing on a health writer is an excellent decision for practices throughout the healthcare industry. If you are looking for a great team to add to your project, consider bringing McDonald Content Solutions onboard. We have a full staff of vetted and trained healthcare writers and produce unique medical content with our team of editors and project managers. This provides you with an incredible opportunity to build your entire content strategy with a single point of content. We’ll shoulder the burden of your healthcare content, so you can focus on what’s important – your practice and your patients. 

How Can You Create More Effective Medical Content?

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Today, it’s not as easy as just throwing a sign in front of your practice and getting patients to walk in the door. Instead, healthcare practices also have to spend an increasing amount of time becoming effective marketers by using medical content. While many healthcare organizations understand the need to produce an appealing website, getting down to the details can be more complicated. 

With time split between caring for patients and running the business side, your organization must be efficient with their time in creating medical content that works for you. We’ve created a list of some of the most important things to focus on when creating medical content for your website.

Understand the Types of Medical Content

All writing isn’t created equal. A number of your competitors are likely utilizing various approaches when it comes to creating great content that connects with your audience. When you consider content, it is vital to think about what your intent is. You can write blogs, emails, newsletters, ebooks, social media posts, informational brochures, and many more. Knowing your audience and getting the right message delivered through the proper format can make a well-timed message reach even further. 

Consider the Google Algorithm

While everybody wants to rank on the first page of a related Google Search, anybody is lying to you if they say they have it ALL figured out. In the early iterations of search engines, merely having the search phrase appear the most times in your writing would get you a higher ranking. As soon as companies figured this out, they developed the practice of keyword stuffing. Fortunately, Google caught on to this and not only ignored keyword stuffing but penalizes it. While the algorithm is continuously changing and evolving, companies know one thing holds – Google wants to make sure that users find the ANSWERS to their questions when they click on your link. 

So what does that mean for your writing? Make it meaningful and helpful. Google is always trying to sniff out cheating; that’s great news for people who write amazing content! 

Use titles for your online content that accurately describes the intent of your article. Utilize appropriate research, and make sure that you are giving people the information that they want. Speak with your authority and knowledge about topics that are interesting to your patients. 

Start a Blog

Blogs aren’t just the ramblings of people stuck behind a computer screen anymore. Instead, they are a great way that you can connect your community with your website. A blog allows you to write about a variety of topics that may be helpful to your patients. The blogs are easily searchable once on your website. Over time, your blog can become a library of knowledge that is particularly useful to your patients. 

When you consider writing a blog, we suggest that you utilize evergreen content. This means that you write about topics that apply to your audience over a long period. While posts about a specific event might be helpful for the short-term, likely, it won’t continue to bring traffic to your website a few years down the road. 

Keep it Local

While ranking at the top of a search engine for a specific medical procedure can feel like a significant accomplishment, it won’t keep patients coming through your doors if the searchers are in a different country! Many healthcare practices don’t realize that you aren’t trying to beat out every single competitor on the planet, but you need to make sure that you’re at the top of the list when it comes to your local searchers. While there are various tactics that marketers use to help your local search ranking improve, you can start by using language in your content that indicates the state, county, town, or neighborhood where you practice. 

Know Your Limits

Keeping up with the changing world of marketing and content is a full-time job. If you’ve been considering the importance of updating your website or creating fresh new content, consider talking to us. We’ve got the experience and knowledge that you need to help connect your patients with your practice! 

 

Why Should You Hire an Agency to Write Your Healthcare Press Release?

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We work with a wide range of clients that need a healthcare press release. We continue to have the same discussions with our clients as they transition from writing their content to bringing in professionals. They all feel like they should have the ability to write their content, but they face several difficulties. 

Professional content agencies with experience in your field may have some innovative insight and ability that makes outsourcing your content a great decision. 

Captivating Content for a Healthcare Press Release

Professional teams have experience writing press releases that connect with audiences. While you may know your product or idea inside and out, content teams can merge your thoughts with your audience in an exciting way that makes people more likely to want more information about your practice!

Results-Oriented Writing

As medical professionals, it’s unlikely that you’d suggest your patients start taking medication advice from their auto mechanic. In the same way, professional writers know the most up-to-date tips and tricks to give your healthcare press release the reach and impact that you want. Backlinking, SEO Research, and Google algorithms can feel daunting and complicated. Our team has this down to a science. 

Reduce Your Workload

As a professional, you have better things to focus on — your patients. It takes a lot of time and energy to write, edit, format, and publish your press releases. At McDonald Content Solutions, we want to provide you with great content that saves you time and energy. 

How to Find a Healthcare Press Release Writer

Ask for Samples 

While we never suggest that you ask a professional writer to work on your project for free, it is entirely acceptable to ask them for samples of work that may be similar to yours. Many writers maintain huge portfolios of their work. You can quickly review their style and content to make sure they can capture your voice. 

Get Recommendations

More medical professionals are enlisting the help of professional writers to help them meet their content needs. If you are looking for a writer to help with your press release, ask some of your colleagues. Likely, you won’t have to go far to get the names of a few great writers. 

Hire an Agency for your Healthcare Press Release

We hear from many of our clients that they tried to hire freelance writers on their own. However, trying to manage additional contractors, ensure they make deadlines, proper editing, and those writers are still available if reviews are needed. 

Instead, hiring an agency offers a full staff at your disposal. You’ll have a client manager, writer, editor, and review team. An agency can meet sudden increases in your needs. Finally, an agency is far more likely to be available over time. You don’t need to spend time hiring a new writer for every new project. Contact us today to see how we can help you with your press releases! 

 

What Does Your Medical Content Say About You? 

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Medical professionals are great at what they do. The level of expertise and professionalism that it takes to run a successful practice is genuinely astounding. However, when it comes to crafting great medical content, many doctors are left feeling lost. If you are looking to craft great content that connects with your patients, there are a few things that you should consider. After all, it takes a great message to convey your great ideas. 

Focus on Your Audience

If you are trying to connect with patients, it’s unlikely that they have the same vocabulary and terminology that you do. It is essential to think about specific phrases that your potential patients will type when they search. You can avoid using the technical terms for conditions and opt for common language. It is a great idea to have somebody else read over your content and figure out the simplest ways to phrase a thought. 

Be Yourself

Today’s world is changing. In a competitive market, your potential patients aren’t just looking for the doctor who graduated at the top of their class with an ivy league degree. Instead, online reviews, bedside manner, charisma, and your personal story all make a difference. Patients want to feel a common connection to the people who care for them. With this in mind, it’s okay to put a more casual tone into your online content. Tell a story about your background, what makes you human, and why should they trust your practice? 

Avoid the Self-Promotion

Studies show that customers and patients react negatively to gimmicky or blatantly biased advertising. Instead, focus on pushing informative and relevant content. You want your patients to leave your website with answers to their questions. We’ve also found that patients who come into the office with a basic understanding of office practices are more likely to be compliant and trusting of your diagnosis and treatment. 

Be Patient

Writing content can often seem like a thankless job. The results aren’t immediate. We often tell our clients that they shouldn’t expect to see an increase in website traffic for at least three months, but it can often take longer depending on local variables. However, content can also produce sustainable traffic over long periods through generic search results. Generic traffic doesn’t cost you anything. It is the result of having a website that answers your patient’s questions. 

Of course, writing content, especially for months on end, takes a lot of time and dedication. Additionally, if you don’t get things just right — all your hard work could be wasted. If you’re considering incorporating content into your medical blog, contact Medical Content Solutions today! We work with you to develop authoritative and informative content that connects you to your patients.

medical writing agency

Three Reasons to Hire a Medical Writing Agency

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If you have finally decided that it is time to bring in a professional to handle your business’ written content, you are not alone. However, many people find that just making this decision can lead down a path of difficult choices. While there are many options to get great content from professional writers, you need to carefully consider why you have chosen to outsource your writing needs. Hiring a medical writing agency is likely your best choice. 

Save Time with a Medical Writing Agency

While merely not having to write your content can be a huge timesaver, hiring and managing individuals can become burdensome. First, you have to figure out where to find the best freelancers, create a job posting, vet incoming applications and applicants, review samples, interview, hire, manage the process, edit, review edits, accept, and pay. 

In contrast, content agencies have most of the work already completed. At McDonald Content Solutions, we’ll work with you to ensure that we match the right writer with your projects and handle everything else. If you aren’t sure what topics are relevant to write about, we can give you suggestions, and work with you to outline your content for the upcoming day, week, or the full year. All you need to do is approve the plan. 

Get it Right, the First Time

If you attempt to manage a freelance writing contract by yourself, you’ll be responsible for overseeing the entire process. Additionally, not all writers are created equal. McDonald Content Solutions only hires writers who have extensive experience and education working for the medical community. We also have our editing team that must hold even higher credentials. We then run our content through a system of edits, accuracy checks, and readability tests. This process ensures that when you receive your content, that it already meets your needs. Of course, if we miss the mark, we will work with you to correct it, no matter how long it takes. 

Dependable Brand

There are millions of writers spread out across the globe. While many of these writers are great at what they do, there are no insurance policies or great review systems in place to ensure that you get what you need, when you need it. It’s not uncommon for freelancers to leave projects unfinished, miss deadlines, or submit inadequate work. When this happens, you get the short end of the stick. McDonald Content Solutions is a an experienced company that relies on our reputation to demonstrate our skill. Our clients’ satisfaction and happiness are what keeps us in business. We’ll be here to ensure that your projects are completed on time and to the professional standards that you expect. 

Ready to Start with a Medical Writing Agency? 

The decision to bring in a professional writer is a significant first step to connect your business. Eliminate the additional time, steps, and money by relying on the expertise of a medical writing agency.  We’ll get you a complimentary personalized quote to meet your needs, and we’ll even write your first blog for free! We offer a variety of contact options, so whether you prefer to text, a call, email, or chat, we can meet your needs.