Your marketing company has finally launched. Clients are pouring in, you’re pushing services, and seeing improvement for your clients’ bottom line. You may not see it, but something is missing. In today’s world of paid advertising, the immediate rewards and leads can feel successful, but you may be overlooking a critical element to the overall strategy: a niche content agency.
In our experience, many marketing agencies are great at what they do. They can build websites, run analytics, evaluate ROI (Return on Investment), and build case studies to show their effectiveness. However, the same people that are experts in these fields push content to the backburner. Unfortunately, content marketing can seem like a hefty up-front cost. Some agencies might feel like it can increase the initial costs and scare clients away. But if you want to build excellent long-term relationships with your client base, content is still king.
At McDonald Content Solutions, we offer our clients (medical practices and marketing agencies) specialized content in the healthcare and medical fields. Here are some of the best reasons that you should consider working with a content agency that’s specialized in your field.
Immediate Access to Specialized Professional Writers
Content companies aren’t just bringing on every generalized writer off the street. If your marketing agency is working in any professional field, you likely need somebody well-versed in that market. Medical writers have already developed a baseline of background knowledge in the area. Why is this important? By bringing in professionals, you get in-depth insight in less time. Instead of paying a general writer for hours of research to only have their writing fall short of your expectations, our staff delivers stellar content in a fraction of the time.
Content Agencies Have Experience Telling Your Story
You need to distinguish your clients from their competitors, and our medical staff has first-hand knowledge about current trends in the field. By having our finger on the competition’s pulse, you gain a competitive edge by telling meaningful stories that you may otherwise miss. Additionally, professional writers can ensure that your message connects with their intended audience.
Dollar for Dollar – Content has the Highest ROI
While paid advertising or pay-per-click (PPC) methods are wildly popular today, they don’t offer your client long-term advantages. Their best hope is to evaluate each ad campaign’s cost through trial and error to get the best return on their money. However, PPC advertising requires that your clients have to pay for every single lead they get. Additionally, this approach leaves you vulnerable to losing a client with an unexpected, poorly performing ad campaign.
With an emphasis on Search Engine Optimization (SEO), the written content is specifically designed to increase organic traffic to a website. Utilizing your expertise in converting that traffic to paying customers helps benefit your clients and your company. You can suggest that your clients can continue to see the same high level of sales while reducing their overall spend on advertising and developing a multi-pronged marketing approach.
A Niche Content Agency Can Increase the Length of Client Relationships
Niche content agencies can work with you to help develop a reliable content calendar for your clients. Typical content calendars should plan out an approach for a minimum of six months but often span over two years. While content aims to increase organic traffic, it takes between six and eighteen months to start seeing positive results. Establishing these long-term plans with your clients can ensure that your marketing company has reliable projections about your income and ability to grow and expand.
A Niche Content Agency is More than a Writer
A content agency is specialized in producing great content for their clients, but that doesn’t mean that we only have writers. Instead, McDonald Content Solutions works with writers, editors, and project managers. This means that you get an entire writing arm added to your agency through a single point of contact. How much value would it add to your company to be able to bring on an entirely new and professional team without having to worry about supervision, hiring, and training? Additionally, we have the entire process of producing our content down to an art. We work to ensure that we live up to our motto: Medical Content Simplified.
Not Everyone is a Writer
While many people dabble in writing, mastering the art of writing is something that very few people can succeed in. Unfortunately, the writing market is saturated with individuals who believe they can write. At McDonald Content Solutions, we only hire writers who have demonstrated the highest level of medical writing. Once we bring them on board, they must undergo a rigorous training process. That means that you get amazing content from our team every single time. Call or email today to see how we can help your team.