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How a Physician Website Connects with Patients

Posted on July 4, 2020 | by admin | Leave a Comment

Patients are always looking for ways to connect with their physicians. Long before they call your office or walk through your door, they have likely already started getting to know you. This search for information is why you must have a thorough website with as much relevant medical content as possible. Let’s discuss some of the key ways that a physician website can connect with patients.

Provider Bios on Physician Website

If you haven’t already, you should consider including a provider bio on your physician website. Not only does it offer an overview of your education, experience, and specialization, but it is also an excellent opportunity to provide some personal information that will make you more relatable to your patient. You may want to include details such as where you grew up, your favorite sports team, or the hobbies that you enjoy the most.

Updated Physician Blog

An updated physician blog says a couple of things about your practice. First, it means that you are using your website to connect with patients by providing updated and relevant medical information. It also gives the impression that you are up-to-date on current trends. People will likely Google your practice before they schedule a consultation. Make sure your blog is current and filled with patient-friendly information.

Monthly Newsletters

Monthly Newsletters are a terrific way to let patients know about any special messages you may want to share, changes in your staff, or even more about your service offerings. Consider including a monthly newsletter in your content strategy to go one step further in engaging your audience.

Informational Physician Website Content

A physician website is an excellent platform for providing information to your current and future patients. You may want to offer a FAQ section to answer questions that your patients commonly have about your services or more information about specific health concerns.

Contacted a Team of Health Writers

Are you looking for a medical or health writer? Medical Content Solutions is happy to provide our services. We assist medical professionals just like you by providing quality medical content at affordable rates. Please contact us to learn more about our services. We look forward to working with you!

3 Things to Include in Your Staff Bios

Posted on July 1, 2020 | by admin | Leave a Comment

As you look through medical sites, you will find that other practices have similar content intended to drive traffic and inform patients. Often, countless hours are poured into a medical blog, newsletters, landing pages, and contact pages, but they are frequently missing a great opportunity: staff bios.

Customers that search for your website are looking for a professional that offers the services they need, but also someone that they trust. You and ALL of your competitors are probably offering roughly the same services, at least at face value. However, it’s your relatability that will play a huge role in attracting your next patient.

If you cannot get patients into your waiting room, you miss your opportunity to demonstrate what makes you different from the rest. You have to answer the question: What makes you the best choice?

Staff biographies allow you an opportunity to connect with your patients on a personal level. As your future patients look through your website, they may find a personal connection with your staff to immediately build trust and rapport.

At Medical Content Solutions, it’s our goal to help you connect with your audience. We’ve put together some of the most effective topics to cover when creating staff biographies.

Have a Quality Picture

We all know the saying, “You only get one shot at a first impression.” The initial impression that a great photo can have on your visitors can swing them into action from the beginning.

While any picture is going to improve the appearance of a staff bio, there are some key things that you should consider.

Make sure it’s a photo that is of high quality. Blurry photos, over or underexposed photos, or pictures that are just too small can make it more difficult for your reader to identify the message you are trying to send. Consider bringing in a professional photographer to snap photos of your entire office staff.

Give the image character. While professional headshots are a safe play for many medical professionals, they often lack context. Scour the medical community, and you’ll find that many of your colleagues have an almost identical photo.

Instead, think about expressing yourself through a photo. Do you enjoy running? Can you use a picture from your last event? Consider including a photo of yourself doing something that you love.

Use Staff Bios to Tell a Story

This is an opportunity for patients to see what inspired you and your staff to start your practice. What makes you passionate about caring for other people, and how will your passion improve their patient care if they come to you?

As part of your story, you can weave in your background, where you grew up, where you went to school, if you have a family, or extracurricular activities. Personal stories generally allow patients to feel that they can look behind the curtain. Doing so may encourage them to discuss difficult issues, or select your office because you’ll have the personal insight they need.

Be Silly and Fun

While your field often requires dedicated focus, concern, and professionalism, you can look for opportunities to lighten the mood. This is critical for professionals that work with children, but has a profound positive impact on most other fields.

Some examples of topics that you can use include topics such as:

Your favorite joke (clean and G-rated of course)
Your favorite ice cream flavor (and how many scoops!)
The favorite superhero
What superpower you would like to have
Your favorite song

Getting it Right

Staff bios can be difficult to write. Many staff members may feel uncomfortable writing about themselves. It can also sometimes be uncomfortable to talk to new staff members about their personal stories.

Medical Content Solutions offers staff biographies as one of the cornerstones of our content. We conduct thorough interviews with staff members to ensure that we capture the stories that will inspire them and their patients to schedule their initial appointment.

Start Your Medical Blog During Covid-19

Posted on June 30, 2020 | by admin | Leave a Comment

It’s no secret that our daily routines have been altered by Covid-19. Individuals throughout the world are being forced to either stay home or work from home. While there are definitely some drawbacks in our daily lives, this change also allows for unique opportunities. If you haven’t already, it’s time to start your medical blog!

Recent studies suggest that people across the age spectrum are spending considerably more time behind screens than our pre-coronavirus days. However, if your website is not properly updated, you could be missing out on new patients as we speak (or…read).

Patient Research

Even before the current crisis, patients have been considerably more internet savvy. They want to make sure that they review their choices in an incredible number of ways that affect their lives. Think about the importance of online reputation when you decide where you’re researching what movie to see or where to eat out. Right now, people are even more interested in what type of medical care is out there. This alone makes for a great reason to start your medical blog.

The choice of a medical professional is no different. While many of your potential patients come to your site because they were directly referred, your online presence can be the difference between a booked appointment or moving to your competition.

Having an authoritative website does not mean that your patients will scroll through every one of your articles, blogs, and staff biographies. Still, it does mean that you’d better have all of that information available when they click. In addition, search engines can rank you higher if you have pertinent information spread throughout your site. Typically, the top three sites get more than 50% of the market share when it comes to clicking the link (and links on page 2 get less than 1%). Fortunately, you don’t have to rank at the top of all of Google in a worldwide sense, but you do need to outrank your local competitors.

Building a Full Site

Google constantly changes their algorithms to discourage cheating. Previous SEO, or “search engine optimization” practices, allowed websites to “keyword stuff”. This method made it impossible to read and understand. Now, websites get punished and downranked for the practice.

Being an authoritative voice that helps to answer the question your patient might have can actually help get you ranked higher. This means that having well-researched and concise information throughout your webpage can help you beat out some of your competitors without ever knowing a keyword.

Go Further

To further increase your reach, you might consider bringing on your own team of professional writers. Additionally, capitalizing on the current market is critical, and medical professionals are busy!

At Medical Content Solutions, we only utilize medical writing professionals. At a minimum, we require that all of our writers have a Bachelor’s degree in English or a related field plus three years of medical writing experience.

Accurate Medical Content and Your Blog

Posted on June 29, 2020 | by admin | 3 Comments

It’s important to have accurate information for any online content. However, fully vetting medical content for accuracy is especially important. When current or potential clients check out a medical professional’s website, they expect the content is well-written and fact-based. It’s no wonder that some medical professionals may feel a little unsure about handing over their blog or other ghostwriting projects to a content agency. However, a few simple steps should put your mind at ease and guarantee that the content is well-written and correct.

Hire Experienced Medical Content Writers

Choose only the best content agencies in the industry to take over your writing projects. There are a few especially important points to consider:

Medical writing experience
Education
Quality of writing

Only the most professional agencies have a review process for their writers. Keep in mind, you have the right to know the skill-level of the writers working on your project. Be sure to ask what type of experience and minimum qualification the agency requires from their writers.

Quality Research Skills for Medical Content

If you do a quick Google search, you’ll quickly see that there is a large amount of information on the web about most medical topics. However, high-quality medical writers are aware of the most useful resources in the medical community, including:

Healthline
WebMD
Medical News Today
National Institutes of Health
And other prestigious and medically reviewed sites.

Of course, professional medical writers know to avoid blogs, opinion-based content, and other resources that aren’t fact-checked.

In-House Fact-Checking Process

All medical agencies should have an in-house fact-checking process. However, content should not only be well-written, but it should undergo a fact-check for accurate information. An agency that handles this type of content is happy to share their process with you. While the professional medical client will certainly review the blog or article, medical writers should do their due diligence to ensure that they have provided a factual blog the first time around. This cuts down on the back and forth time it takes to complete the project.

Contact McDonald Content Solutions

Medical content requires a level of knowledge that the average writer doesn’t always have. At Medical Content Solutions, we make sure that each of our writers has a minimum of a BA in English or Communications, plus three years of medical writing experience.

All of our content is checked for facts and ease of reading. If you want your content to be well-written and accurate—please reach out to us for your customized content package. We look forward to working with you!

Tag: medical content