It’s important to have accurate information for any online content. However, fully vetting medical content for accuracy is especially important. When current or potential clients check out a medical professional’s website, they expect the content is well-written and fact-based. It’s no wonder that some medical professionals may feel a little unsure about handing over their blog or other ghostwriting projects to a content agency. However, a few simple steps should put your mind at ease and guarantee that the content is well-written and correct.
Hire Experienced Medical Content Writers
Choose only the best content agencies in the industry to take over your writing projects. There are a few especially important points to consider:
- Medical writing experience
- Quality of writing
Only the most professional agencies have a review process for their writers. Keep in mind, you have the right to know the skill-level of the writers working on your project. Be sure to ask what type of experience and minimum qualification the agency requires from their writers.
Quality Research Skills for Medical Content
If you do a quick Google search, you’ll quickly see that there is a large amount of information on the web about most medical topics. However, high-quality medical writers are aware of the most useful resources in the medical community, including:
- Medical News Today
- National Institutes of Health
- And other prestigious and medically reviewed sites.
Of course, professional medical writers know to avoid blogs, opinion-based content, and other resources that aren’t fact-checked.
In-House Fact-Checking Process
All medical agencies should have an in-house fact-checking process. However, content should not only be well-written, but it should undergo a fact-check for accurate information. An agency that handles this type of content is happy to share their process with you. While the professional medical client will certainly review the blog or article, medical writers should do their due diligence to ensure that they have provided a factual blog the first time around. This cuts down on the back and forth time it takes to complete the project.
Contact McDonald Content Solutions
Medical content requires a level of knowledge that the average writer doesn’t always have. At Medical Content Solutions, we make sure that each of our writers has a minimum of a BA in English or Communications, plus three years of medical writing experience.
All of our content is checked for facts and ease of reading. If you want your content to be well-written and accurate—please reach out to us for your customized content package. We look forward to working with you!