Creating a strategy to help your healthcare practice connect with your audience is at the forefront of many practitioners today. Our entire society is turning more toward finding solutions and answers through digital media as their first source of information. That means that you need to ensure that your message is getting where your potential patients hang out. Current estimates suggest that more than 70% of Americans use at least one social media platform, and that’s up from 5% just 15 years ago! There is no reason to think that this trend won’t continue, so you need to act accordingly right now! Here are a few tips we suggest to help you create the best healthcare social media content.
Get Your Healthcare Social Media Connected
The obvious first step is to make sure that you’re connecting yourself and your practice to the right social media apps. There are hundreds of possibilities out there, but you should put some real time and effort into more prominent organizations. That’s Facebook, LinkedIn, Instagram, Twitter, and even Pinterest. Each of these platforms has different benefits, so it’s important to consider where your future patients are spending their time. Spend some time looking at each of these venues to see what will work for your situation. Additionally, it’s never a bad idea to look at your competitors to see how they are positioning themselves.
Simply creating a profile for your business is unlikely to get clients to start streaming to your website and scheduling appointments. Instead, you need to make sure that you are a contributing member of your social media community. Making regular posts that have value for your patients is an excellent step at building your image as a leader in your industry. Additionally, regular posts have the potential to hit your client at just the right time.
Push Your Content
Only posting on social media isn’t enough. You need to offer people something of real value, and that means creating content. Simply put, your healthcare content is how you connect your knowledge with your patients through written words. There are different types of content, and they are utilized differently depending on your needs. But having great content to fit your social media profiles can help accelerate your business. Content can also include pictures, infographics, videos, podcasts, and blogs. All of these bring value to your practice.
Increase the Value of Your Efforts
There are a variety of ways in that you can increase your audience reach. The two types of marketing that you may hear about are Paid Advertising and organic traffic. Paid advertising is utilized on various social media platforms and search engines to help your site get visited from the minute you go live.
In contrast, organic traffic is generated because your website is the best in the industry. Organic searches mean that your website has the best potential to answer the questions that your patient is using. Utilizing keywords and SEO (Search Engine Optimization) best practices is the answer to increasing your organic traffic.
Of course, creating content, social media posts, and posting those to all of your platforms can be a time-consuming and challenging task. If you’ve been struggling with maintaining your online presence, consider McDonald Content Solutions. We offer our clients a variety of packages and options that meet their unique needs.