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Your Medical Practice’s Social Media and How a Medical Content Agency Can Help

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Your Medical Practice’s Social Media and How a Medical Content Agency Can Help

Posted on January 10, 2022 | by admin

Social media sites like Twitter, Facebook, and Instagram attract billions of users daily. It is no surprise that many of today’s patients use these sites to gather healthcare information. People are joining conversations regarding symptoms, diagnoses, and treatments while investigating a wide range of health topics weekly and sometimes daily. Leading practices and marketing agencies are increasingly enlisting a medical content agency to handle their unique needs and help increase interaction — and ultimately, new patients. 

More commonly, physicians are taking advantage of this situation by using social media to get information and share medical content regarding their specialty so that they will not only educate patients but, in turn, bring themselves a new business. Social media can serve as a profitable avenue to meeting a physician’s professional goals. Still, many of them are too busy focusing on their patients to spend time mastering the strategy they need to make social media work towards their advantage.

 

Putting Your Best Foot Forward with a Medical Content Agency

Using social media as a healthcare content marketing platform requires physicians to put their best foot forward. This is because patient engagement is a vital part of the process when tapping into the full potential that social media has to offer. For physicians who have a lot on their plate, keeping up with their patients online can be a daunting task that takes up too much time. Investing in a healthcare content agency can be the most innovative way to reap the dividends of an online presence.

A vital issue that physicians must face when using social media is avoiding any activity that could compromise a patient’s privacy. Any agency experienced in healthcare content writing should understand this concern while demonstrating the writing savvy needed to render a doctor’s story without compromising anyone. For this reason, an experienced healthcare content agency could be vital in adhering to social media policies so that patients get their information, doctors grow their practice, and everyone works together in harmony. 

 

Professional Solutions for Your Medical Content Needs

At McDonald Content Solutions, we know how to make social media work for you while respecting the rules and regulations that must be followed. Contact us today and let us help you with your social media presence because while we are serving you at what we do best, you and your staff can get back to the business of helping patients. After all, shouldn’t you focus on your profession and let someone you trust worry about your online presence?

 

 

 

 

Posted in Medical Agency | Tagged copywriting, Digital Marketing, doctor social media, healthcare copywriter, healthcare social media, healthcare writer, marketing content, medical content agency, medical copywriter, medical social media, medical writers
healthcare social media

Tips for Making Your Healthcare Social Media Stand Out

Posted on November 24, 2020 | by admin

Creating a strategy to help your healthcare practice connect with your audience is at the forefront of many practitioners today. Our entire society is turning more toward finding solutions and answers through digital media as their first source of information. That means that you need to ensure that your message is getting where your potential patients hang out. Current estimates suggest that more than 70% of Americans use at least one social media platform, and that’s up from 5% just 15 years ago! There is no reason to think that this trend won’t continue, so you need to act accordingly right now! Here are a few tips we suggest to help you create the best healthcare social media content.

Get Your Healthcare Social Media Connected

The obvious first step is to make sure that you’re connecting yourself and your practice to the right social media apps. There are hundreds of possibilities out there, but you should put some real time and effort into more prominent organizations. That’s Facebook, LinkedIn, Instagram, Twitter, and even Pinterest. Each of these platforms has different benefits, so it’s important to consider where your future patients are spending their time. Spend some time looking at each of these venues to see what will work for your situation. Additionally, it’s never a bad idea to look at your competitors to see how they are positioning themselves. 

Get Active

Simply creating a profile for your business is unlikely to get clients to start streaming to your website and scheduling appointments. Instead, you need to make sure that you are a contributing member of your social media community. Making regular posts that have value for your patients is an excellent step at building your image as a leader in your industry. Additionally, regular posts have the potential to hit your client at just the right time. 

Push Your Content

Only posting on social media isn’t enough. You need to offer people something of real value, and that means creating content. Simply put, your healthcare content is how you connect your knowledge with your patients through written words. There are different types of content, and they are utilized differently depending on your needs. But having great content to fit your social media profiles can help accelerate your business. Content can also include pictures, infographics, videos, podcasts, and blogs. All of these bring value to your practice. 

Increase the Value of Your Efforts

There are a variety of ways in that you can increase your audience reach. The two types of marketing that you may hear about are Paid Advertising and organic traffic. Paid advertising is utilized on various social media platforms and search engines to help your site get visited from the minute you go live. 

In contrast, organic traffic is generated because your website is the best in the industry. Organic searches mean that your website has the best potential to answer the questions that your patient is using. Utilizing keywords and SEO (Search Engine Optimization) best practices is the answer to increasing your organic traffic. 

Of course, creating content, social media posts, and posting those to all of your platforms can be a time-consuming and challenging task. If you’ve been struggling with maintaining your online presence, consider McDonald Content Solutions. We offer our clients a variety of packages and options that meet their unique needs. 

 

Posted in Medical Agency, Uncategorized | Tagged healthcare social media, medical social media, social media, website content

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